Mike Shinoda's Blog

Today, LOST IN THE ECHO premieres on lostintheecho.com. This is not a traditional video. It is an interactive piece designed to draw you into the world of the song. The best ECHO experience is the one at that site.

Please encourage everyone to go there, not to video sites like YouTube and Vimeo. Video-site versions you find today will be a.) not approved by the band, and b.) not interactive (so to some degree, those versions will be missing the point).

Help us spread the word by letting everyone know that the only place to experience LOST IN THE ECHO is at lostintheecho.com

-m

*The video is Flash-based, because it was our best way to make this idea work. It is Facebook connected, and don’t worry: it won’t steal or share anything you don’t want it to. For those without those things: a non-Flash, non-interactive version will be up in…

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